“WHAT AM I DOING WRONG?”

This is probably one of the most difficult questions to ask, and equally difficult to answer.

Difficult to ask, because it invites feedback that may be painful, perhaps in unexpected ways. Difficult to answer, because it requires a degree of honesty that many find uncomfortable, particularly when we don’t know how the person seeking advice is going to receive it.

Sometimes the most constructive comments are those which are most critical. The truth is not always pretty or convenient, but ignoring it does not make it go away. Isn’t it better to be armed with knowledge that will help you avoid pitfalls? Isn’t it better to warn a friend of danger than to let them stumble and fall?

Of course, as with all things, there must be balance. Hearing nothing but criticism feeds negativity and creates self-doubt. Too often, we praise privately and criticize publicly, when it should be the opposite. Everyone needs some specific, positive reinforcement to keep them on the right path and help them be their best. It lets them know that people who care are paying attention.

Either way, keeping praise or criticism to yourself, or whispering it to a third party, helps no one. Share it with the person for whom it will do the most good – the one who can take action and improve from it!

Speaking of feedback, a friend recently asked me, “What is the purpose of these newsletters? You talk about things that have nothing to do with design, marketing or advertising?” According to Melinda E. Emerson, author of Become Your Own Boss In 12 Months, “more than 50% of business problems are well-disguised personal problems.” My experience working with businesses, non-profits and government agencies of all sizes has taught me that leadership starts at the top…and so do issues. Addressing these issues before you start spreading your message is essential to future success – once the freight train starts, it’s hard to change direction, and almost impossible to stop.

Is there an area where you’re not getting the results you expect? Be brave enough to ask someone whose opinion you trust – “What am I doing wrong?” And if you need an honest evaluation of your marketing materials or web site, call us…we’ll be sure to ‘keep it real’ with you!