According to the U.S. Small Business Administration’s SCORE (Service Corps of Retired Executives) program, a startup business should spend as much as 50% of its annual budget on advertising and marketing. This may seem like a lot, but remember, a business with no track record needs to work extra hard to build trust among potential customers and get its name out there.
A marketing strategy should also encompass a 6 to 12 month period. Remember, a typical customer has to receive a message an average of 9 times before they take action.
Read a supporting article from ehow.com.
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