In 1995, we were The T-Shirt Guys.
In 2000, we were The Flyer Guys.
In 2005, we were The Web Guys.
But what we’ve really been all along is The Brand Guys!
According to the American Marketing Association, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
But I think that Jeff Bezos, Founder & CEO of Amazon said it best:
“Your Brand is what people say about you when you’re not in the room.”
Your brand is a concept, the representation of your business or nonprofit, in the minds of the public, including customers, employees, shareholders and prospects.
But in the real world, your brand has value! If your brand is loved and has a reputation for integrity and innovation, it can make the job of selling your products and services easier. If your brand has a reputation for poor quality, bad service, or being outdated, it can send your business into a death spiral.
As indicated in the diagram above, we make your brand work for you by improving all the areas that encompass it:
STRATEGY – who your ideal clients are and how you intend to reach them
IDENTITY – the logo, colors, sounds and other symbols that trigger recognition
CONTENT – the text, images, audio and video that explain what you do and direct the recipient to action
DESIGN – it doesn’t matter if it’s in print, online, small as a business card or big as a billboard; it all has to be consistent and work together
SYSTEMS – how you respond to requests, manage workflow, increase your production capacity and keep clients coming back.
Is your brand key to your business? Do you need some help standing apart from your competition? We can elevate your brand to its full potential. Contact us to find out how we can help.
Recent Comments