Souvenir journal from the Bloomingdale Civic Association’s Biennial House Tour and Art Show (October 2013)
Fall is here, which means that it’s time for those trade shows and conferences that we love so much!
If you’re an event planner, or just happen to find yourself being responsible for putting together one of these meetings, you know how involved and expensive they can be.
One of the best ways you can defray the cost of a conference is with a souvenir journal. This program book not only includes important information about the event’s activities, locations and panelists, the ads it contains can be a revenue source that, in some cases, can equal or exceed the revenue from registrations!
We’ve created dozens of these types of books over the years, some with hundreds of pages. Here are 5 simple ways you can maximize your return on the souvenir book for your conference:
- Have an easy-to-follow Guide Sheet that explains the sizes of the ads, the price per size, what file types will be accepted and when the ads are due.
- Make sure your due date gives the designer adequate time for layout and multiple reviews before submission to the printer.
- Request letters from dignitaries (organization leaders, politicians, etc.) at least six weeks in advance, with frequent follow-up as due dates draw closer.
- NO MONEY, NO AD…enforce it! And keep a spreadsheet that shows the sponsor, ad size, who paid and when. Pass this list on to the designer so you are both reading from the same document.
- PROOFREAD, PROOFREAD, PROOFREAD …the designer may not know how to spell people’s names or important locations. If you approve the proof, you’re responsible!
No matter what stage of the process you’re in, you can always use a little help. Contact us to ensure that your ad book is a well-designed, profitable keepsake that you can use to stay foremost in the minds of sponsors and attendees for years to come!
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