ASSOCIATION FOR ENTERPRISE OPPORTUNITY (AEO)

It All Started with One Graphic…

AEO is a membership organization whose mission is to create economic opportunities for underserved entrepreneurs throughout the United States.

 

What began as one freelance project has grown into a continuing relationship as a valued part of AEO’s integrated Communications team. Masai Interactive provides a range of marketing strategy, design and creative services, and is responsible for development and implementation of all of AEO’s print and digital communications.

Web & Digital Media

We produce digital assets for AEO, including the organization’s web site, weekly e-newsletters, social media campaigns, presentation graphics and videos. Here are some examples of the work we’ve produced on AEO’s behalf:

2020 Conference Teaser Video

This “Save the Date” video introduces Houston, TX as the host city for the conference.

AEO Web Site

We redesigned the AEO web site to reflect its new branding and programmatic focus.

Small Business Month Kickoff

President and CEO Connie Evans discusses the importance of small businesses to the U.S. economy.

Featured Partner – PRISM Group

John Stanford, AEO Policy Director, discusses the role of legislative advocacy in shaping the business landscape.

Reports & Publications

 

AEO shines in its ability to develop data-driven insights into the needs of microbusinesses. Giving that data impact, and sparking action from a wide range of stakeholders requires a special understanding of both the data and design. Here are some of the reports and data sheets we created for AEO:

Presentation & Event Graphics

Because there’s no such thing as a “small” event…we create a multitude of digital slides and printed signage to convey ideas and help guide attendees.

Here is President & CEO Connie Evans using presentation graphics we created to punctuate her address to conference attendees.

Affiliate & Subsidiary Brands

 

AEO has birthed several initiatives which, for varying reasons, require an identity of their own.  We developed the following identities to be both distinct and consistent with AEO’s overall brand guidelines: