Cinco de Mayo (Spanish for “fifth of May”) is a celebration held May 5. While many Americans confuse it with Mexico’s Independence Day (which is actually September 6), it is actually a commemoration of the Mexican Army’s unlikely victory over the French at the Battle of Puebla on May 5, 1862. In the U.S., it has become a day to observe Mexican heritage – including the consumption of margaritas and other Mexican-themed beverages and food.

Cork 'N Bottle Branding Samples

I can’t think of Cinco de Mayo without thinking of one of my favorite clients – the old Cork ‘N Bottle on Georgia Avenue in DC. Karl Kennedy purchased the store in 2006, with the idea of turning a neighborhood liquor store into a destination for fine wine, specialty beverages and cigars. It became much more than that.

In rebranding the store, we tried several different logo designs, but ultimately based the look on the original neon sign over the front door. We carried that through all the printed marketing materials, loyalty cards, web site and monthly newsletters. We also did product photography and setup for the online web store through which customers could order wine for delivery.

For over five years, Cork ‘N Bottle was not just a store, but a vital part of the upper Georgia Avenue community. It was a gathering place for local politicians, celebrities and other characters, home of wine tastings for local connoisseurs, employer of local residents, and patron of local organizations and community groups. After growing into a thriving enterprise, the store was sold in the fall of 2011.

Here’s to a good run…salud!