[vc_row][vc_column width="1/1"][vc_column_text] Remember the Story of the Ugly Duckling? He was awkward, oversized, and oddly colored compared to the other baby ducks. Because of this, the duckling was ridiculed, bullied and, ultimately, ran away. The thing was, the "Ugly Duckling" was neither ugly, nor a duckling...
[vc_row][vc_column width="1/1"][vc_column_text] Now that I have your attention...
[vc_row][vc_column width="1/1"][vc_column_text] [caption id="attachment_608" align="alignnone" width="600"] Souvenir journal from the Bloomingdale Civic Association's Biennial House Tour and Art Show (October 2013)[/caption] Fall is here, which means that it's time for those trade shows and conferences that we love so much! If you're an event planner, or just happen...
[vc_row][vc_column width="1/1"][vc_column_text] It happens just about every day - some public figure gets caught on video doing something at best, compromising - at worst, criminal. Each time, the person acts shocked and amazed, tries to deny the truth, and is more upset about being exposed than they...
[vc_row][vc_column width="1/1"][vc_column_text] In 1995, we were The T-Shirt Guys. In 2000, we were The Flyer Guys. In 2005, we were The Web Guys. But what we've really been all along is The Brand Guys! According to the American Marketing Association, "a brand is a name, term, design, symbol, or any...
[vc_row][vc_column width="1/1"][vc_column_text] In my last post, I discussed the concept of the “Work Martyr,” that person in every business and organization who makes a big deal about how much work they do and how little they get recognized. The article focused on how the Work Martyr...
[vc_row][vc_column width="1/1"][vc_column_text] Communication is Everything. People who give their hard-earned money to charitable causes want to know that their dollars are being spent wisely. With so many competing priorities, doesn't it make sense to give them the assurance they need to make contributing to your organization a...
[vc_row][vc_column width="1/1"][vc_column_text] In my last post, we discussed how to know when it’s time to engage a marketing or creative professional. Now, we’re going to talk about where to start and how to determine the kind of relationship that may work best for you. The diagram below...
[vc_row][vc_column width="1/1"][vc_column_text]Do you realize you need to increase sales, improve your customer base, or get your message out, but aren't quite sure where to begin? Whether it’s an individual freelancer or an advertising agency, take this quiz to find if it's time to begin a...
[vc_row][vc_column width="1/1"][vc_column_text]Business and organizations are like nations: dictatorship can't last forever. Now more than ever, customers have the final word about your success or failure. The worst thing a customer can do to you is simply ignore you. Stop buying your products, stop eating at your...